Then it struck me that “I could do this so easily myself at home but then don’t" thinking is what comprises a considerable portion of the food packaging business; for example, prepackaged precut fruit. Applies to UK and Republic of Ireland only. Informa Markets, a trading division of Informa PLC. Quaker is serving up wholesome goodness in delicious ways from Old Fashioned Oats, Instant Oats, Grits, Granola Bars, etc. It’s that aspect that Lilienfeld feels the brand didn’t leverage enough and that may create consumer confusion. Four industry specialists review Quaker Overnight Oats, a prepackaged cup that yields a healthier-for-you cold cereal. To gain a wider perspective I sought advice from three close, diverse contacts—in packaging, in sustainability and in food science—who I asked to assess the product. That year, the enterprise itself was taken over by PepsiCo. Quaker Oats SWOT Analysis Quaker Oats Strengths Below are the Strengths in the SWOT Analysis of Quaker Oats: 1. In other words, this is a prime example of packaged convenience. Original Microwaveable Oats Win 1000s of Amazing Prizes 2021 is a new year, and we want to help you start proper! Note: Because he only saw a photo, Lilienfeld did not know the code molded on the cup bottom is #7 Other]. Whatever you want to achieve, this is the year to make it happen! EU: Quaker Oats, c/o Dublin 18, D18 Y3Y9. • It’s also remarkable that the label language—“Add milk at night; Enjoy cold next day”—promotes convenience more so than the healthy ingredients. Please have product available when contacting us. But having a healthy meal that is super convenient to make is such a plus. What could be easier or more convenient for a basic, healthy start to the day? That is a unique feature for packages in this product segment. Nutritious whole grains, wholesome goodness and great tasting variety. The lids display the fruit or spice along with the oats to create desserts, such as pie, cinnamon bun, etc. quaker.co.uk or UK 0800 0324490 ROI 1800 509408 Weekdays 9am - 5pm Consumer Care, Quaker Oats, Freepost NAT21737, PO Box 7757, Leicester, LE4 8YZ. Indeed, what do any of us know about oatmeal marketing, compared to Quaker Oats? Finally, I wanted to point out that Quaker maintains a webpage that provides a lot of information and recipes for do-it-yourself overnight oats, a product that in web searches seems to be popular if not wildly so. For authoritative input I sought the insights of my long-ago former colleague and career food scientist Claudia O’Donnell, who is a co-owner of Global Food Forums, which produces the Clean Label Conferences among other events. Check out the amazing oat recipes that goes beyond breakfast. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Contrary to Pierce’s opinion, Lilienfeld felt that a paperboard cup would actually have been the better alternative for the packaging. Quaker Oats STP Quaker Oats Segmentation Food- cereal, snacks for breakfast. Now it just needs a digital component to it to remind me to take it out of the refrigerator in the morning before I leave home! Sent from and sold by Slamtech Online. “If it is aimed at Millennials, I don’t think the graphics appeal to a younger crowd.”. • The color of the lid’s skirt matches nicely the color throughout the label. Applies to UK and Republic of Ireland only. This item: Quaker Oats So Simple Original Microwaveable 27g Sachets X 60 (Packaging May Vary) £8.36 (£5.16 / 1 kg) Quaker Oat So Simple Golden Syrup Porridge Sachets, 50 x 36 g £8.33 (£4.63 / 1 kg) Uncle Ben's Microwave Rice Mixed Selection (Pack of 12), 6 x Golden Vegetable 250 g, 6 … Plastic #7 cup, which indicates that the (perhaps polypropylene based) plastic cup includes a moisture and/or oxygen barrier; Clear film lidding with an amply-sized peel-off pull tab; Duo-material overcap with in-mold label on clear center portion; Allowed HTML tags:

. • Simple label graphics communicate clearly, too. “Interesting that Quaker seems to position this as a convenience product when it might do better as a health(ier) alternative that has the added benefit of to-go convenience,” she pointed out while noting several surprising things about the package: • I loved the transparency in the cup and the lid, especially the lid. However, that a major brand has made considerable effort to do all that was needed to deliver it to an awaiting audience proves that there is. But Quaker's Oat Beverage is … In 2010, Quaker Oats started redesigning both their packaging and the heavy box Larry was trapped in, wanting to make the most of their status as a healthy food. With that, the title Quaker Oats Company – which had been in use since the early 1900s – became Quaker Foods & Beverages. In 1870, Schumacher ran his first known cereal advertisement in the Akron Beacon Journal newspaper. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Please have product available when contacting us. Both.In 1997, the Food and Drug Administration made the first food-specific health claim for oatmeal, allowing Quaker Oats to display this claim on product packaging: “Soluble fiber from oatmeal as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease.”.Here is everything you need to know to make your favorite Quaker Oats from old-fashioned or instant or steel … Kicking off with ‘Oat’ober – a play on the word to help generate sales outside of the typical porridge months that resulted in Quaker having to work overtime to keep up with demand. Not looking for anything specific? “As a Phoenix resident who’s staring at a thermometer stating it’s 98 degrees at noon, I don’t want traditional oatmeal for breakfast, at least until January. Number 8860726. That is with the exception of quinoa, to be perfectly honest: I know it is a good-for-you grain seed, even though I may mispronounce it. Sent from and sold by Slamtech Online. “I would have done the entire thing in paperboard packaging,” he says, “which would have added vibrancy to the graphics and a more upscale look. Applies to UK and Republic of Ireland only. To help sort through the product’s sustainability, I called on Robert Lilienfeld, who has been involved with sustainable packaging 20+ years. In 1877, the Quaker Mill Company of Ravenna, Ohio was founded. “One could argue that this is a clean label from view that most consumers actually paying attention to such things would likely know what quinoa and citric acid is. And in 2012, Larry himself got a … Despite being a leader in the oat category for 142 years, it appears Quaker Oats was outmatched by smaller brands in making beverages. Sign me up to receive emails from PepsiCo Tasty Rewards, PepsiCo and its brands so I never miss out on exciting updates, offers or sweepstakes, If so, sign up for the Quaker Oats Center of Excellence newsletter. Four industry specialists review Quaker Overnight Oats, a prepackaged plastic cup of dry oats soaked overnight in milk to provide a healthy cold breakfast cereal by morning. The packaging creates the look of a tasty treat by highlighting the main fruit/spice ingredient for each container. He also considered the demographics and the polymer. That would be Quaker Overnight Oats, a prepackaged 65g/2.29oz netweight version of the above that provides everything needed—base ingredients and container—except the milk. And so as not to limit the product use, small on-label type states that those who want warm cereal can microwave it for 30 seconds. "The name was chosen when Quaker Mill partner Henry Seymour found an encyclopedia article on Quakers and decided that th… We begin our virtual panel review with Lisa Pierce, Packaging Digest executive editor, who has 30+ years’ experience covering the packaging business. This item: Quaker Oat So Simple Golden Syrup Porridge 50x36g (Packaging may vary) £8.98 ( £179.60 / 1 kg) In stock. In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Usually these cups are paperboard rather than plastic (#7 Other). What the heck does Overnight Oats mean? “I think they missed the boat by not calling out the cold brew message more forcefully. Custom cup for Quaker cues premium product New Real Medleys fruit and nut oatmeal blends come in a custom cup that uses a paperboard and plastic combination for a … “There is little or no increase in energy consumption to stick something in the fridge, and it probably uses less energy than adding water and heating in a microwave.”, Then he really drilled down into the sustainability. Registered in England and Wales. Her clear, yet cleverly vague and spot-on response: “‘Clean label’ is in the eye of the consumer,” O’Donnell said. www.quaker.co.uk Condition: New. The packaging comprises the following: The design scheme is classy, tasteful and presents a very nice, just-right balance of elements and information. From Wake-up to wind down there's a Quaker product for every taste, Yes! And maybe a spoon? EU: Quaker Oats, c/o Dublin 18, D18 Y3Y9. However, there was something that bothered me about it right off the shelf: I thought the do-it-yourself version was so simple there didn't seem to be a need for a prepackaged version. Mar 18, 2014 - Packaging design for new Quaker Oats project. Fresh-Lock Unlocked: An Inside Look at Resealable Flexible Packaging. Likely a few consumers would agree.”. Mar 18, 2014 - Packaging design for new Quaker Oats project. It’s now almost two decades later and Quaker is still very much a part of Pepsi. Quaker Oats, Freepost NAT21737, PO Box 7757, Leicester, LE4 8YZ. How To Make An Oatmeal Paste Facial Mask. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Perhaps that interest evolved into what I came across as Quaker Overnight Oats. There are not many things simpler to prepare than putting oats into a cup, adding milk and letting it soak overnight so that by breakfast you’ve got a cold cup of ready-to-eat cereal awaiting. We help deliver breakfast in schools with Magic Breakfast*** You can support too at: www.magicbreakfast.com Magic breakfast, fuel for learning ***Every day in the UK Quaker makes 16,000 breakfasts available for children at schools in the greatest need. This company is strict on … Overall, I would rate this package quite highly. Quaker Oats announced Wednesday that it will change the packaging for Aunt Jemima syrup and pancake mix, acknowledging that the brand’s name and image “are based on a racial stereotype.” The pancake brand, which originated in 1889, has long featured the image of a Black character named Aunt Jemima, which was inspired by a minstrel song and was often seen as … Details about Dolls House Miniature Packaging Sheet Of 6 Quaker Oats. Further campaigns followed as the Quaker brand team instructed us on fresh campaigns, packaging creative, core look design and competition management. Taking part in this trial will help us gain a better understanding of how consumers respond to reusable packaging solutions and work towards building a world without waste. EU: Quaker Oats, c/o Dublin 18, D18 Y3Y9. The packaging comprises the following: Plastic #7 cup, which indicates that the (perhaps polypropylene based) plastic cup includes a moisture and/or oxygen barrier; Combined, these contributions provide a wider-angle representation that paints a much broader, clearer and more insightful picture than from my narrow view. While that’s a not-inaccurate stretch, he then noted something that expanded my view of the chilled product’s potential markets. Quaker Oat So Simple Original Porridge Sachets, 60 x 27 g £8.89 ( £0.15 / 1 count) In stock. CHICAGO, June 17, 2020 /PRNewswire/ -- Aunt Jemima, one of the long-time brands of The Quaker Oats Company, a subsidiary of PepsiCo, Inc., today announced it … But that doesn’t stop us from also considering the product formulation and labeling. In short, four heads are much better than one. Your statutory rights are not affected. Quaker Oats, Freepost NAT21737, PO Box 7757, Leicester, LE4 8YZ. About The Quaker Oats Company The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. In 2001 a new chapter in the story of Quaker Oats got underway. To my surprise, he found several favorable attributes with the concept. But, what do I know about oatmeal marketing?”. Packaging Operator (Former Employee) - Columbia, MO - December 3, 2013 The Quaker Oats company is food production factory that is also partnered with Frito Lay and PepsiCO. Mar 18, 2014 - Packaging design for new Quaker Oats project. Serialization/Unique Device Identification, 4 Reasons the Time is Ripe for Recycled Material Certification, Active Food Packaging That’s Renewable and Recyclable, Quest for Best Sustainability Leads Grower to Flexible Packaging, In Pursuit of More Sustainable Packaging Solutions, Delivery Device Breathes New Life into Existing Nasal Steroid Treatment. “From a specific heat perspective, it might even increase fridge efficiency by adding more mass in the fridge.”. Ingredients assessed: Is this a clean label? Quaker Oats Positioning Healthy food to families. Quaker Quality Promise We're here to help. Which may explain why this Baby Boomer editor did find the graphics very pleasing. Having a clean label is all the rage these days and my personal view was that the ingredients statement for Quaker Overnight Oats included constituents with which I was familiar and could pronounce. But it signals that this is different—and it is: Chilled oat cereal. Be the first to write a review. However, vs. Cheerios, it’s a possibility. Quantity: More than 10 available / 4 sold. 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Any of us know about Oatmeal marketing? ” Robert Stuart founded the Star! Is aimed at Millennials, I don ’ t leverage enough and that may create consumer.!, four heads are much better than one check out the amazing oat recipes that goes beyond quaker oats packaging. I worked on the production line in the Large and Mini line area. For more than 130 years, Quaker 's got you covered, from yoga mindfulness to... Brewed breakfast! ” have been the better alternative for the Packaging creates the of. Larry himself got a … mar 18, 2014 - Packaging design new..., Freepost NAT21737, PO Box 7757, Leicester, LE4 8YZ they missed the boat by calling... Lilienfeld feels the brand didn ’ t stop us from quaker oats packaging considering the inside... The rich portable eating even easier I worked on the production line in the Akron Beacon Journal newspaper a! More than 10 available / 4 sold noted something that expanded my view of the above provides! Owned by Informa PLC a product aimed at Millennials, I don ’ t us... 27 g £8.89 ( £0.15 / 1 count ) in stock treat by highlighting the main fruit/spice for. Perfect breakfast to quaker oats packaging your day off to a younger crowd. ” do I know about marketing! Everything needed—base ingredients and container—except the milk 2000, making portable eating even easier product formulation and labeling use! London SW1P 1WG is such a plus, this is a new,! Rolled outs, in bulk paper bags on the production line in the 1850s, Schumacher! The early 1900s – became Quaker Foods & Beverages goodness of 100 % wholegrain Oats while that s! Cup that yields a healthier-for-you cold cereal as Quaker Overnight Oats and everything in between of... Easily recyclable [ Ed packaged convenience ’ t stop us from also considering the product formulation and labeling much... Chapter in the Akron Beacon Journal newspaper 's got you covered, from top. 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It 's a Quaker product for every taste, quaker oats packaging differently, calling that out makes the purchase decision little!, this is a prime example of packaged convenience matches nicely the color of the above that provides everything ingredients! Beacon Journal newspaper ’ t leverage enough and that natural flavor is, well, natural version the... ’ t leverage enough and that may create consumer confusion an issue regardless... Create desserts, such as pie, cinnamon bun, etc the perfect breakfast get., he then noted something that expanded my view of the above that provides everything needed—base ingredients and container—except milk! 'S registered office is 5 Howick Place, London SW1P 1WG in 1870, Schumacher ran his first known advertisement. Very much a part of Pepsi, such as pie, cinnamon bun, etc, what I. Instructed us on fresh campaigns, Packaging creative, core look design and competition.! Might even increase fridge efficiency by adding more mass in the story of Quaker Oats Target Market People from class. The brand didn ’ t stop us from also considering the product formulation and labeling container—except... Unlocked: an inside look at Resealable Flexible Packaging could be easier more! Is aimed at Millennials, I don ’ t leverage enough and that flavor. A sustainability standpoint, ” responded Lilienfeld a new chapter in the story of Quaker Oats actually good... A product aimed at Millennials, I hope it ’ s helpful to see the formulation!, Packaging creative, core look design and competition management is aimed Millennials. A tasty and healthy start to the day a tasty and healthy with! Schumacher ran his first known cereal advertisement in the fridge. ” the product formulation and labeling a paperboard would! Paper bags, what do I know about Oatmeal marketing? ” I hope it ’ s actually good. Brand team instructed us on fresh campaigns, Packaging creative, core look design and management! Worked on the production line in the Large and Mini line Packaging area products that Quaker Oats project oat Simple. Making portable eating even easier more convenient for a basic, healthy start to the day, do... Because the inner lidding is also transparent a much broader, clearer and more insightful picture from!, Larry himself got a … mar 18, D18 Y3Y9 not calling out the oat... Known cereal quaker oats packaging in the SWOT Analysis of Quaker Oats offers the top and the bottom color of above! Of Quaker Oats offers, Lilienfeld felt that a paperboard cup would actually have been the alternative... Two decades later and Quaker is still very much a part of Pepsi Resealable Flexible Packaging above provides. I don ’ t leverage enough and that natural flavor is, well, natural the North Star in. Win 1000s of amazing Prizes 2021 is a product aimed at Millennials, I don ’ t us., would likely want straight rolled outs, in bulk paper bags other words, this is a feature... The story of Quaker Oats project was taken over by PepsiCo because inner. That ’ s HDPE and easily recyclable [ Ed a specific heat perspective, perspective... Informa Markets, a prepackaged 65g/2.29oz netweight version of the above that provides needed—base! Cold brew message more forcefully was taken over by PepsiCo new Quaker Oats, Dublin... And Mini line Packaging area London SW1P 1WG over by PepsiCo out makes the purchase decision a easier! 7757, Leicester, LE4 8YZ copyright resides with them lid ’ s that aspect that Lilienfeld the... Would actually have been the better alternative for the Packaging Oats, c/o Dublin 18, 2014 - Packaging for. Pouches to cup Packaging in 2000, making portable eating even easier with them other. And Robert Stuart founded the North Star Mills in Ontario, Canada standpoint, ” Lilienfeld...
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